Tuesday, December 09, 2014
Justice - the store, the concept
I'm going to give a shout out today to a store that I shopped in the other day. We are staying in Dedham in a hotel across the street from Legacy Place and, on Sunday we used part of our free time to explore and do a bit of shopping. One of the stores there, Justice is a shop full of girls clothing. There is something that we pick up for Ruby and Sadie at every holiday we can, and we had yet to find what we wanted. So we popped in.
We asked one of the clerks if they had what we were looking for and they did, but it was way back in the store. The aisle were narrow and there was no way that I could make it back there. They nicely offered to bring a selection up to me but I no longer do this. Two reasons for that, first, they might leave out in their 'selection' something I'd really prefer and, more importantly, when they go to all that trouble, I feel really pressured to buy. "We got them and brought them to him and he just said, 'no thanks' and left the store. Can't please those people."
As we were chatting about what we wanted to buy, another clerk came along, listened for a second. Looked at where I was and then looked at where I'd need to be and simply said, "Follow me." All the racks were on wheels and she just pushed them back making a bigger passageway. I got to where I wanted to go, saw the complete selection. Joe and I then could look through them, find what we wanted and then, buy them.
Something difficult, became easy.
Somewhere inaccessible, became accessible.
I know that the next person in a wheelchair that comes in will face the same narrow passageway. But the clerks now know what to do to make the place accessible.
Should this ever make it to the manager or owner of that shop: Your staff are awesome and welcoming. I have never had any clerks in any store ever do that for me before. Tell them that their actions represent well the store, and that with them there the name of the store actually means something ... Justice.