(this video is captioned, simply hit the 'youtube' button to view it on YouTube and then press the [cc] button underneath the video on the right side)
I was watching television the other day and, out of the blue, this Swiffer commercial comes on. I was gobsmacked, and not by the cleaning efficiency of the swiffer, but by the man doing the cleaning. He in Google searches comes up when you search 'swiffer' 'one arm.' As I searched around I found a much longer video about him and his family - turns out these aren't actors but a real husband and wife with their actual beautiful children. In the longer version he talks about how he lost his arm to cancer and some of the frustrations that came with not being able to help out as much as before.
I chose not to show that version here on my blog but you can find it by Googling the terms mentioned above. I chose to show instead the commercial that is playing on television. I find it even more compelling, though I was glad to learn more about the family in the other one, because it's just so dynamic, so in your face, so 'difference' and 'disability' proud. There's no shame here. No hiding of the arm. There's also an amazingly restrained approach to this commercial. It's more about showing Swiffer as an adaptive devise that makes cleaning easier than showing him as in 'inspiration' either because he's disabled and still doing the cleaning up or because he's a man and willing to do the cleaning up.
I openly applaud Swiffer for this commercial, and for the longer informational video. I know you are selling a product but you are also selling diversity and a unadulterated, unfiltered, unashamed look at disability. We need more of this.